Packaging your Expertise in a Tiny Product

Published

November 18, 2020

I was listening to the $100 MBA Podcast about How to Easily Create a Small Information Product. I really like the idea of building a tiny product in under 12 hours of work to get experience making something and building success in small steps.

Their basic premise is it’s really easy to create a simple product that let’s you share your expertise to help people make a small transformation:

Create a one-page infographic or cheatsheet in Powerpoint and export it as a PDF
Write a small ebook in a Word processor and convert it to PDF (or an ebook with Pandoc)
Create some small videos using any HD camera and a USB microphone

Then you can easily use Gumroad for fulfilment, even for a free product. This is what Sacha Chua used for her excellent No-Excuses Guide to Blogging, and as a buyer it was excellent (and I actually paid for it).

Example Tiny Products

What are some very small products I could create?

Create a dataset with Common Crawl/Internet Archive
Setting up a Kaggle-like framework for data science iteration
Using Fasttext in production
Finding words that are associated with an outcome
Diff testing
Dynamic Rollup Tables with Hyperloglog
Smart questions for stakeholders when starting an analytics project
Quickstart to community detection
Easy deployment for machine learning models

I’m not sure whether I will do any of these, but I could create something for each of them in a week.